By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Oxford HeraldOxford HeraldOxford Herald
  • Home
  • World
  • Europe
  • USA
  • Middle East
  • Asia
  • General
  • Business
  • Entertainment
  • Technology
  • Health
  • Sports
  • Newsroom
  • Opinions
  • Sitemap
Reading: Caitlin Clark creates WNBA ratings tug-of-war as CBS, NBC tout dueling viewership records
Share
Notification Show More
Font ResizerAa
Oxford HeraldOxford Herald
Font ResizerAa
  • World
  • Travel
  • Science
  • Technology
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Latest

Caitlin Clark creates WNBA ratings tug-of-war as CBS, NBC tout dueling viewership records

Last updated: July 22, 2026 8:17 pm
RNN
2 months ago
Share
Caitlin Clark creates WNBA ratings tug-of-war as CBS, NBC tout dueling viewership records
SHARE

Caitlin Clarks popularity has reached a new level.

Its no longer noteworthy simply because she delivers another massive television audience. Now, major networks are simultaneously claiming that they carried the most-watched WNBA game of the season. Of course, both games included Clark and the Indiana Fever.

CBS Sports announced Tuesday that the July 18 game between the Indiana Fever and New York Liberty averaged 2.579 million viewers and peaked at just over 3 million.

Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA

The network called it the most-watched WNBA game on any network this season and the second-most-watched WNBA game on any network since 2000.

Theres just one issue.

NBC made essentially the same announcement six days earlier.

NBC said the Fevers July 12 game against the Las Vegas Aces averaged a Total Audience Delivery of 2.64 million viewers across NBC and Peacock. The network called it the most-watched WNBA game of the 2026 season and the second-most-watched WNBA regular-season game since 2000.

So, which network actually carried the biggest WNBA game of the year?

Potentially both.

The difference comes down to how the audiences were measured and how the networks worded their respective claims.

CBSs 2.579 million figure was based on Nielsen Big Data + Panel measurement. NBCs 2.64 million figure was a combined Total Audience Delivery across NBC and Peacock, incorporating Nielsens television data and digital viewing measured by Adobe Analytics.

In other words, CBS is claiming the most-watched WNBA game on an individual television network. NBC is claiming the largest combined audience across its broadcast and streaming platforms.

The NBC total topped the CBS number by only 61,000 viewers, a difference of approximately 2.4%. But because Peacock viewers were included in NBCs figure, the two numbers arent exactly apples-to-apples.

Sports Media Watch reported the NBC linear audience at 2.46 million, with the rest of the Total Audience Delivery coming from streaming measured by Adobe Analytics.

Neither network is necessarily wrong. They are measuring slightly different things and promoting the version that allows each to claim the top spot.

Thats what network PR departments do.

But the dueling claims reveal something far more important than which company gets to put “most-watched” on a graphic.

Clark and the Fever produced two audiences exceeding 2.5 million viewers in six days, on two different networks, against two different opponents, and on two different days of the week.

The July 12 Fever-Aces game, which was played on a Sunday, averaged 2.64 million viewers and peaked at 2.8 million, despite tipping off at 9 p.m. ET and ending after 11 p.m. Indiana won the game, 109-75.

Six days later, Fever-Liberty averaged 2.579 million and drew more than three million viewers at its peak on a Saturday night.

CBS now owns the two largest reported Nielsen-measured single-network WNBA audiences of the season. The previous leader was the June 6 matchup between the same two teams, which averaged 2.557 million viewers.

The rematch didnt merely approach that audience. It surpassed it. That also means that Clark might have helped create another must-see WNBA rivalry. Her games against Angel Reese-led teams have always drawn well, but now it appears that fans like to watch her face the New York Liberty, too.

For the record, the only WNBA regular-season game to draw a larger audience since 2000 was the Feve

Aethra Clinic Named Among the Best Hair Transplant Clinics in Turkey 2026 as Turkey Continues Leading Global Hair Transplant Surgery
Rearranged Manchester City Games Create Match Congestion Amid Chase For Trophies
Giants Receiver Malik Nabers Avoids PUP List To Begin Training Camp
Nicaragua’s parliament plans to eliminate elections to codify President Ortega’s declaration
SJSU refuses to provide public records related to investigation of allegations against volleyball coach
TAGGED:latestsportsTop
Share This Article
Facebook Email Print
Previous Article Jasmine Crockett roasted for claiming racist history led World Cup fans to root against Argentina Jasmine Crockett roasted for claiming racist history led World Cup fans to root against Argentina
Next Article Dems cognitive decline crackdown wins rare conservative praise: Extremely based Dems cognitive decline crackdown wins rare conservative praise: Extremely based
about us

Runway News Network (RNN) is a UK-based digital media group operating multiple independent news platforms across the United Kingdom. We provide structured journalism, press syndication and AI-optimised news distribution for organisations seeking national and regional visibility.

  • Sitemap
  • Advertise

Find Us on Socials

Oxford HeraldOxford Herald
© Runway News Network. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?