President Donald Trump has never suffered from an attention deficit.
Ours, maybe. His, never.
For more than a decade, Trump has demonstrated an almost supernatural ability to decide what America will talk about. A nickname. A Truth Social post. A feud. A rally. A tariff. A threat. A late-night broadside against somebody who had the gall to criticize him.
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Trump throws the ball and Washington and the media chase it.
But something interesting is happening as we head toward the midterms.
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The country may be getting tired of chasing.
The contains a number that should be flashing in giant red letters inside the White House: Asked, without being given a list, to name the most important issue facing the country, 34% of registered voters said the cost of living. Another 14% said the economy and jobs.
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Nothing else came close. Immigration was at 8%. The war with Iran, 4%. AI and data centers, despite consuming approximately 94% of the oxygen in corporate America, registered at 1%.
Voters are not being subtle.
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They are saying: It’s the prices. Stupid.
And yet much of the political conversation seems to be happening somewhere else.
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Trump is battling the media. He is talking about his predecessor. He is dealing with Iran, China, immigration and AI. Some of those issues are enormously consequential. Presidents do not get to spend their days staring at the price of eggs.
But voters don’t experience the presidency as a policy seminar.
They experience it at the grocery store.
At the gas pump.
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When the utility bill arrives.
When they look at what it costs to buy a house, see a doctor or fill their grocery cart.
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And on those questions, the Fox numbers are diff
