In a 2010 interview with a Mexican newspaper, once said he hasnt gone shopping since becoming a music star.
“While he was in college, Bobby Pulido set foot in a supermarket on occasion â but since his career began 15 years ago, he hasn’t stopped in one since,” a 2010 profile of El Norte Magazine reads.
“‘El Golden Boy’ notes that he doesn’t have time to deal with the running of his household. ‘I don’t have the time; I’ve never gone to the supermarket to shop… well, very rarely. When I was in college, I did go, but ever since I started singing, not anymore,” Pulido told interviewers.
Now, as the Democratic candidate in one of the countrys most competitive congressional districts, Pulidos depiction of himself clashes with broader efforts from Democrats to zero in on affordability, a messaging platform for the 2026 midterms that looks to capitalize on inflation and the persistently high gas prices that have drawn criticism of President Donald Trump.
Pulido is best known for Tejano, or Mexican-Spanish folk-style songs like “Desvelado” and “Se Murió de Amor,” and has received five Latin Grammy Award nominations, winning Best Tejano Album in 2022 and 2025.
Despite a behavior, Pulido has framed his campaign as a Texan referendum on expenses the administration has overlooked.
“The economy we care about is not a bunch of numbers and letters flashing on a board on ,” Pulidos campaign page reads.
“Its in our pockets, at the pump, in the grocery store when we buy fajitas, milk and eggs â and for some its when they have to choose between paying the rent or for their .”
has climbed in recent months, reaching 4.2% in May â up from 3.8% in April, according to the U.S. Bureau of Labor Statistics.
Pulido argues the climb in prices takes a disproportionate toll on his district, which he believes has the lowest per-capita income in the Lone Star State.
“Here in the Rio Grande Valley, when inflation hits, oh gosh. We dont make a lot of money to begin with. So, inflation really hurts us harder than â it gives people in a cold; it gives us the flu. We feel it that much harder,” Pulido said on a recent podcast posted to his YouTube channel.
Pulido hopes to unseat , R-Texas. His race, which is expected to be one of the more competitive opportunities for Democrats in Texas after a redistricting effort in the state looks to squeeze five Democrats out of office, will turn on whether he can attract support from across the aisle.
A two-term incumbent, De La Cruz last won election to the district in 2024 in a 57.1%â42.9% victory over Democratic nominee Michelle Vallejo.
Having cleared the last month, Pulido will face off with De La Cruz on Nov. 3.
Fox News Digital reached out to the Pulido campaign.
